MEMORIA presents the first individual exhibition of Yolanda Andrade (Mexico, 1950) in Madrid within the Off Festival by PHotoEspaña through the unpublished work that the photographer dedicates to the figure of Terry Holiday and the gender theme over more than 40 years of production.

A look that begins with her early snapshots of the first transvestite star in Mexico City, whom she immortalized in her performances in the clandestine cabaret of the center of the Mexican capital at the end of the 70s. The visual testimony continues to narrate the events that mark the gender openness in Mexico until today.

This exhibition represents a great opportunity to contextualize the career of this established Mexican photographer, who still remains unknown to the general European public. Furthermore, it operates as a mirror to reflect the analogous social movements that took place during the Democratic Transition in Spain and especially with the Movida Madrileña. The curatorial story proposed by MEMORIA proposes a continuity in time through the lens of Yolanda Andrade and invites us to reflect on the social impact of figures like Terry Holiday and how they served as a vicarious model for subsequent emerging LGTBQIA+, Punk or Queer movements through Culera Aesthetics.